# Wisemation
> Fully automated B2B lead generation and outreach: describe your buyer, get verified leads with ready-to-send emails, then send and follow up automatically on email and LinkedIn. No manual list-building or writing.

Wisemation finds, researches, and writes to your B2B buyers automatically. Describe your ideal customer in plain English; Wisemation sources matching people across the web, verifies every email via SMTP, researches company and LinkedIn signals, and writes a personalized cold email for each lead, ready to send from your own inbox with automatic follow-ups on email and LinkedIn. You approve every lead before anything goes out.

## For AI agents
Wisemation is an MCP server. Point any MCP client at https://wisemation.com/api/mcp (Streamable HTTP, OAuth 2.1 with dynamic client registration; the person signs in once in the browser and picks a workspace). 12 tools carry a search from one sentence to emails a person can send: plan_search, start_search, search_status, list_searches, get_started, list_people, get_person, export_people, get_writing_brief, save_emails, set_email_language, prepare_send. Nothing is sent from the chat; the person confirms the send on wisemation.com. Full page for agents, with limits and prices: https://wisemation.com/agents (Markdown at https://wisemation.com/agents.md). Setup guides for Claude, ChatGPT and Claude Code: https://wisemation.com/integrations

## Why Teams Choose Wisemation

**Fully automated**: Describe your buyer once, walk away, come back to a finished pipeline. No filters, no manual list-building, no manual writing.

**Pay-on-Fit** (paid plans): Only leads that actually match your ICP count against your monthly quota — leads that don't fit are free and don't count. 10 leads are free with a card to start (€0 today, cancel within 7 days).

**Verified, not guessed**: Every email is SMTP-verified before delivery.

**Grounded, not generic**: Each email is written from a real research brief — company signals, fit reasoning, LinkedIn summary — not a template with mail-merge fields.

## Core Capabilities

### Find your buyers
Describe your ideal customer in plain language (industry, role, company size, what they care about). Wisemation sources matching people across the web instead of relying on a stale, purchased database.

### Verify every lead
Every email is SMTP-verified before it's counted or delivered.

### Research every lead
Full research brief per lead: company signals, fit reasoning, LinkedIn summary.

### Write the outreach
A personalized, culture-aware cold email per lead, grounded in the research — not a generic template.

### Your AI copilot
Refine searches, edit emails, and ask questions about your pipeline — unlimited on every paid plan.

### Send it and follow up
Send from your own inbox (Gmail or Outlook) with automatic follow-ups, run LinkedIn outreach on paid plans, or push to Instantly. HubSpot, Slack, and CSV export are supported today.

### Find your next hire
Wisemation can also find candidates, not just clients. Describe a role you are hiring for in a sentence; Wisemation searches LinkedIn for people who fit, keeps only the strong matches, and drafts a connection note and follow-up for each. You reach out on LinkedIn and approve every message, without a headhunter. See https://wisemation.com/find-your-next-hire

## Pricing
- Free — €0/mo — 10 qualified leads/month
- Starter — 39/mo in €, £ or $ — 100 qualified leads/month
- Growth — 149/mo in €, £ or $ — 500 qualified leads/month (most popular)
- Scale — 399/mo in €, £ or $ — 2,000 qualified leads/month

All paid plans include: Full research on every lead, A ready-to-send email for each, Send from your own inbox, Your AI copilot, unlimited, Pay-on-Fit — only pay for leads that match. Annual billing saves 2 months. Cancel anytime.

## How It Works
1. Describe your buyer in plain words — industry, role, company size, what they care about.
2. Wisemation finds, verifies, and researches them — sourcing across the web, SMTP verification, and a research brief grounded in public signals.
3. You get ready-to-send emails — a personalized cold email per lead, informed by the research.

## Who Wisemation is for
Wisemation is built for small European B2B businesses without a dedicated sales team. Pages with segment-specific use cases, in English and native EU languages:
- [Marketing and creative agencies](https://wisemation.com/for/agencies)
- [Recruiting and staffing agencies](https://wisemation.com/for/recruiters)
- [Consultancies and professional services](https://wisemation.com/for/consultancies)
- [Manufacturers and industrial companies](https://wisemation.com/for/industrial)
- [Selling to local trades and clinics](https://wisemation.com/for/local-trades)
- [B2B financial and insurance services](https://wisemation.com/for/b2b-finance)
- [Commercial real estate and facilities](https://wisemation.com/for/commercial-real-estate)
- [Events and experiential](https://wisemation.com/for/events)
- [Logistics and freight](https://wisemation.com/for/logistics)
- [Software and IT services](https://wisemation.com/for/software-it)
- [Wholesalers and distributors](https://wisemation.com/for/wholesalers)
- [Construction and building trades](https://wisemation.com/for/construction)
- [Corporate training and education](https://wisemation.com/for/training)
Native-language versions (Finnish, Dutch, Norwegian, French, German) are linked from each page and target buyers searching in their own language.

## Learn more
- [Homepage](https://wisemation.com)
- [Pricing](https://wisemation.com/pricing)
- [Features](https://wisemation.com/features): every feature, from the one-sentence search to email checks, cold email, follow-ups, LinkedIn automation and the reply inbox. Also as Markdown at https://wisemation.com/features.md
- [Use cases](https://wisemation.com/use-cases)
- [Event attendee lists](https://wisemation.com/use-cases/event-attendee-list)
- [Find your next hire](https://wisemation.com/find-your-next-hire)
- [Comparisons](https://wisemation.com/comparisons)
- [Who it's for](https://wisemation.com/for)

## Finding wealthy people and high earners
Wisemation finds wealthy people through the companies they own and the public signs of wealth around them: a company sale, a place on a rich list, a large holding in a listed company, ownership of a profitable company, and in Finland, Norway and Sweden a public income record. It looks for 17 kinds of sign on every person, and a sign only counts when its words are on the page it came from. For high earners, the search leaves out companies under 50 staff. Each person comes with the reason they fit and a work email checked live.
- [How to find high-net-worth individuals](https://wisemation.com/how-to-find-high-net-worth-individuals): the guide, with the signs and their points
- [Financial advisor leads](https://wisemation.com/financial-advisor-leads): wealthy business owners as clients
- [How to find real estate investors](https://wisemation.com/how-to-find-real-estate-investors): family investment companies and single-family offices as private money
- [Family office list](https://wisemation.com/family-office-list): single-family offices for a raise, with the person who decides
- [CEO email list](https://wisemation.com/ceo-email-list): CEOs of real companies, every email checked

## Finding women: women-owned businesses, women professionals, women speakers
Add "women only" to a search sentence and Wisemation looks for women: the search is steered toward women, and every first name is read (with the country) before a lead counts. People read as men are dropped and cost 0 lead credits. It does not use photos. It works on sales searches, never on hiring searches. It does not check women-owned business certification (WBE, WOSB).
- [Women-owned businesses](https://wisemation.com/women-owned-businesses): find them by industry and region, with the owner's checked work email
- [Women speakers and experts](https://wisemation.com/women-speakers): panel members, podcast guests and experts by subject and place
- Women who run their own practice, studio or firm: [Female dentists](https://wisemation.com/female/dentists), [Female gynecologists](https://wisemation.com/female/gynecologists), [Female chiropractors](https://wisemation.com/female/chiropractors), [Female therapists](https://wisemation.com/female/therapists), [Female dermatologists](https://wisemation.com/female/dermatologists), [Female doctors](https://wisemation.com/female/doctors), [Female tattoo artists](https://wisemation.com/female/tattoo-artists), [Female personal trainers](https://wisemation.com/female/personal-trainers), [Female barbers](https://wisemation.com/female/barbers), [Female lawyers](https://wisemation.com/female/lawyers), [Female financial advisors](https://wisemation.com/female/financial-advisors), [Female accountants](https://wisemation.com/female/accountants), [Female electricians](https://wisemation.com/female/electricians), [Female plumbers](https://wisemation.com/female/plumbers)
- Women-owned firms by industry: [Women-owned construction companies](https://wisemation.com/women-owned/construction-companies), [Women-owned trucking companies](https://wisemation.com/women-owned/trucking-companies), [Women-owned marketing agencies](https://wisemation.com/women-owned/marketing-agencies), [Women-owned law firms](https://wisemation.com/women-owned/law-firms), [Women-owned architecture firms](https://wisemation.com/women-owned/architecture-firms), [Women-owned engineering firms](https://wisemation.com/women-owned/engineering-firms)

## Alternatives and comparisons
Straight comparisons with the main tools in the category, each covering what the other tool does better, its monthly-billing price, and who should not switch.
- [B2B lead generation tools, and which problem each one solves](https://wisemation.com/alternatives)
- [Apollo alternatives for GTM teams that stand behind every email](https://wisemation.com/alternatives/apollo)
- [Clay alternatives when nobody on the team is a GTM engineer](https://wisemation.com/alternatives/clay)
- [ZoomInfo alternatives without an annual contract](https://wisemation.com/alternatives/zoominfo)
- [Lemlist alternatives when you do not have the list yet](https://wisemation.com/alternatives/lemlist)

## Free tools (no account required)
Four checkers for the DNS records that decide whether a mailbox provider trusts your mail. Each runs a real lookup and explains the result: the SPF check follows every include to count DNS lookups against the limit of 10, the DKIM check probes 18 common provider selectors so the selector does not have to be known in advance, and the BIMI check downloads the logo and validates it against the SVG Tiny PS profile.
- [Free email authentication checkers](https://wisemation.com/tools)
- [SPF record checker](https://wisemation.com/tools/spf-checker) — Check any domain SPF record for free. Follows every include and redirect, counts DNS lookups against the limit of 10, and flags the qualifier problems that let anyone send as you.
- [DMARC record checker](https://wisemation.com/tools/dmarc-checker) — Check any domain DMARC record for free. Reads the policy, reporting address, percentage and subdomain handling, and says plainly whether the record is protecting the domain or only watching it.
- [DKIM record checker](https://wisemation.com/tools/dkim-checker) — Check any domain DKIM key for free. Probes the default selectors used by Google Workspace, Microsoft 365, Mailchimp, SendGrid, Postmark and others, then reports the key length and whether it is revoked or in testing mode.
- [BIMI record checker](https://wisemation.com/tools/bimi-checker) — Check any domain BIMI record for free. Validates the DNS record, fetches the SVG and checks it against the Tiny PS profile, confirms the VMC, and verifies the DMARC policy BIMI depends on.