Fill the forty weeks between trade fairs
The booth: €25,000. Flights, hotel, samples: €8,000 more. Haul: four business cards and one order.
The fair works, and this is what works the other forty weeks: a campaign that finds buyers matching your exact spec, writes to them in their language, and keeps sending while you are on the shop floor.
A year of it costs less than the booth.
Test a new country before you bet a salary on it
The expansion plan has one line: "hire someone in Germany." It has been one line for two years, because a local sales hire plus six months of ramp is a terrifying way to find out if German buyers want your parts.
Run the market test first: describe your German buyer, let Wisemation find and email them in German, and count the replies.
You learn in weeks, for the price of a software subscription, what the hire would have told you in a year.
Describe the spec no database has a dropdown for
"Machine shops that anodize aluminium in-house." Try finding that filter in a lead database.
In Wisemation you type it exactly that way, in words, and each company is judged on its real website: what they say they do, on the site their customers see.
Technical, specific, weird niches are the ones this handles best, because the matching reads language instead of industry codes.
Go direct after twenty years of selling through distributors
Ask who your end customers are and the honest answer is a shrug. Going direct always stalled on the same step: someone would have to build a sales function first.
Now the sales function is the software. Describe the end buyer, approve the emails, and have your first ever direct conversations without hiring anyone.
Describe your buyer spec and see your first 10 matches, free →