For manufacturers and industrial companies

How do manufacturers and industrial companies find new B2B buyers?

Describe your buyer exact spec in words. Wisemation finds companies that match, checks each one on its live website, finds the right contact with a verified email, and writes to them in their language. You approve, it sends from your inbox, every week, for less than one trade fair. You only pay for the companies that fit, and your first 10 are free.

Find your first 10 buyers, free →
Sound familiar
  • Three good days at the March fair. The next new lead arrived in September.
  • The booth: €25,000. Flights, hotel, samples: €8,000 more. Haul: four business cards and one order.
  • "Machine shops that anodize aluminium in-house." Try finding the dropdown for that in a lead database.
  • Twenty years of selling through distributors. Ask who your end customers are, and the honest answer is a shrug.
How it works

The same four steps, every time

Every use case below runs through the same four steps. You only ever do the first and the last.

1
You describe your buyer exact spec.

In words: the process, the industry, the region. The technical, specific, weird niche you actually sell to. No dropdowns.

2
Wisemation finds and judges.

It searches the open web and official registries, reads each company's real website, and keeps the ones that actually do what you need, each with the reason quoted.

3
It finds the person and writes.

The right contact, a verified email, and an email in their language, formal where formal is expected.

4
You approve, it sends.

From your inbox, follow-ups included, while you are on the shop floor. Replies come to you.

And if a company we called a fit turns out not to be one, you flag it and get the credit back. You only pay for right.

Use cases

Fill the forty weeks between trade fairs

The booth: €25,000. Flights, hotel, samples: €8,000 more. Haul: four business cards and one order.

The fair works, and this is what works the other forty weeks: a campaign that finds buyers matching your exact spec, writes to them in their language, and keeps sending while you are on the shop floor.

A year of it costs less than the booth.

Test a new country before you bet a salary on it

The expansion plan has one line: "hire someone in Germany." It has been one line for two years, because a local sales hire plus six months of ramp is a terrifying way to find out if German buyers want your parts.

Run the market test first: describe your German buyer, let Wisemation find and email them in German, and count the replies.

You learn in weeks, for the price of a software subscription, what the hire would have told you in a year.

Describe the spec no database has a dropdown for

"Machine shops that anodize aluminium in-house." Try finding that filter in a lead database.

In Wisemation you type it exactly that way, in words, and each company is judged on its real website: what they say they do, on the site their customers see.

Technical, specific, weird niches are the ones this handles best, because the matching reads language instead of industry codes.

Go direct after twenty years of selling through distributors

Ask who your end customers are and the honest answer is a shrug. Going direct always stalled on the same step: someone would have to build a sales function first.

Now the sales function is the software. Describe the end buyer, approve the emails, and have your first ever direct conversations without hiring anyone.

Describe your buyer spec and see your first 10 matches, free

What it handles

Most of the work happens without you

Every story above leans on the same machinery. Here is what it handles, so you do not.

01

Matching that reads websites, not filters

Every candidate company is judged on its live website: what it actually says it does, today. You get the reason it fits, quoted, before a single email exists. Weak fits get dropped, and if a miss slips through, it is credited back.

02

Contacts verified before anything sends

The right person at the company, with an email address verified first. Bounced lists burn domains; verified ones start conversations.

03

Emails written for one company at a time

Each email is written from what that specific company does. In the buyer language if you want it, matched to how business is actually written in their country, formal where formal is expected.

04

Real details or nothing

Nothing in an email is invented. When there is no real detail worth mentioning, it skips the line instead of faking one.

05

Buyers that are not in the databases

It reads the open web and official business registries, so owner-run firms, local trades, and niche companies show up alongside the obvious ones. Your market is bigger than any contact database version of it.

06

Sending that protects your name

From your own inbox, in your name, at volumes a careful human would send. Follow-ups included, and anyone who replies is automatically left alone.

You describe the buyer and reply to the interested ones. Everything in between is handled.

FAQ

Questions and answers

How do manufacturers find new customers online?

You describe the buyer you want, by process, industry, and region, and Wisemation finds matching companies on the open web and in official registries, checks each on its real website, and writes to the right contact in their language. It is the forty weeks of the year the trade fair does not cover.

How do industrial companies get leads without trade fairs?

A campaign runs every week instead of three times a year. It finds buyers that match your exact spec, writes to them in their language, and sends from your inbox while you are on the shop floor. A year of it costs less than one booth, and you only pay for the companies that fit.

Can it find companies by a technical process, not just an industry?

Yes, that is what it does best. You can type something like "subcontract CNC shops with in-house heat treatment" in plain words, and each company is judged on its real website rather than an industry code. Weird, specific niches are the ones the matching handles best.

Can it write in my buyer's language?

Yes, and it is opt-in per campaign. Emails are researched and written in the buyer language; you reply in whichever language you both share once the conversation starts.

Is this just a list of contacts I could buy elsewhere?

No. Lists are the easy 10 percent. Wisemation runs the whole chain: finding, judging fit on live websites, locating the right person, verifying the email, writing per company, sending from your inbox, and following up. The output is not a spreadsheet, it is conversations.

What does it cost to try?

Your first 10 matched buyers are free, with the reasons included. You see real companies for your real description before paying anything.

Your version of this page is one sentence long

Describe your buyer exact spec, in plain words, and see the first 10 matches, each with the reason it fits, free.

Find my first 10 buyers →