B2B lead generation, on autopilot.
Wisemation is a B2B lead generation and cold outreach tool for experts and small teams. From one sentence, it finds the people, checks their emails, writes the cold email, follow-ups and LinkedIn messages, and sends them from your own Gmail, Outlook and LinkedIn.
10 leads a month free, no card. Updated 16 October 2026.
Announced on the company site.
- 1
- sentence to start a search
- 12
- languages for your emails
- 20
- emails a day per inbox, by default
- $39
- a month for every feature
Pay for leads, not for lookups.
Many lead tools charge for every contact, even one with no email or an email that bounces. Wisemation only counts complete leads.
The full lead, or it does not count
A lead counts only when the person fits your sentence and a mail server confirmed their email. Anything less does not count.
The price before you start
A set number of leads a month, from $39 for 100. Search, email checks, research, writing and sending are all included. It asks how many people you want before it starts.
Nothing technical to learn
You do not build waterfall enrichment or choose data vendors. You say who you want, and Wisemation does the data work.
“You do not need to know how an engine works to drive a car.”
Find clients who fit.
Wisemation finds B2B leads from one sentence, like “owners of accounting firms in Sweden”. It searches the live web, so it also finds the small, local companies that big lists miss.
- Plain words, no filters
- A fit score and the reason
- Asks how many first
- A bad fit does not count
Announced on the company site.
Matches the brief: owner-led, 5 to 30 people.
Emails that arrive, checked before they count.
Wisemation finds each person’s work email and checks it with their mail server. It drops dead mailboxes, spam traps and shared inboxes like info@.
- Their own work address
- Checked live, every time
- No info@ or sales@
- Dropped leads do not count
Never write a cold email from scratch again.
For each lead, Wisemation writes the cold email, follow-ups and LinkedIn message from what it found about that person. It writes in your style, and you read each one before it goes out.
- Learns from your sent emails
- Checks your offer first
- Writes in 12 languages
- Ask the copilot for changes
Cold emailFollow-up 1Follow-up 2LinkedInFollow-ups that stop when they reply.
Wisemation sends the cold email and each follow-up from your own Gmail or Outlook. It sends on weekdays in your time zone, and stops when someone replies.
- 20 a day per inbox by default
- Out-of-office is not a reply
- A LinkedIn reply stops it too
- Opt-outs in any language
LinkedIn automation, without the copy-paste.
Wisemation sends your LinkedIn connection request and follow-up message from your own account. Each one is written for that person.
- Skips people you know
- Minutes between actions
- Pauses if LinkedIn sets a limit
- Same research as the email
Every reply and next step, in one place.
Replies from every campaign land in one Wisemation inbox, on your laptop or phone. Each person gets a stage, a next step and a private note.
- Suggested stage per reply
- A simple board
- Morning reminders
- Excel and HubSpot import
Mette HolmEmma Lindqvist
David KimWorks with the tools you already use.
GmailSends your emails
OutlookSends your emailsLinkedInSends requests and messages
HubSpotExport leads, import contacts
ExcelExport, import, skip lists
Google SheetsExport your leads
InstantlyPush leads to your campaigns
ChatGPTPlan searches in the chat
ClaudePlan searches in the chatYour whole team is included. Plans are per workspace, not per seat.
Wisemation, in one table.
| What it is | B2B lead generation and cold outreach: cold email, follow-ups and LinkedIn |
|---|---|
| Who it is for | Experts who sell to businesses, founders, agencies and small sales teams |
| Where leads come from | The live web, searched for each request |
| Email checks | Every address checked with the mail server |
| Research | The company, recent news, LinkedIn and a fit score |
| Writing | In your style, in 12 languages |
| Sending | Your own Gmail, Outlook and LinkedIn. 20 emails a day per inbox by default |
| Replies | One inbox and a simple CRM |
| Exports | HubSpot, Excel, Google Sheets, CSV, Instantly |
| Team | Everyone in one workspace, no price per seat |
| Price | Free for 10 leads. Paid: $39, $149 or $399 a month for 100, 500 or 2,000 leads |
| What counts as a lead | A person who fits, with an email a mail server confirmed |
| Company | Wisemation Oy, Helsinki, Finland. Works under GDPR |
Built for people who sell it themselves.
Great at the work. Not at selling it.
You know your field. Finding the next client is the part that waits. Describe the businesses that need you. Wisemation finds them and writes to each one in your style.
- Architects
- Accountants
- Lawyers
- Consultants
- Engineers
- Financial advisers
Your clients need to be businesses. Wisemation does not find private people.
New clients without hiring a salesperson or learning a sales tool.
A steady flow of new clients, so you are not waiting on referrals.
Researched leads and written emails for everyone, at one price.
What is Wisemation?
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Wisemation is a B2B lead generation and cold outreach tool. You describe your ideal client in one sentence. It finds the people, checks their emails, researches each one, writes the cold email, follow-ups and LinkedIn messages, and sends them from your own accounts after you approve. It is made by Wisemation Oy in Helsinki, Finland.
Who is Wisemation for?
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Wisemation is for experts who sell to businesses: architects, accountants, lawyers, consultants, engineers and financial advisers. It also suits founders, agencies and small sales teams. Your clients need to be businesses. Wisemation does not find private people.
How does Wisemation find B2B leads?
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It reads your sentence for meaning and searches the live web for those people. Each person gets a fit score and the reason they fit. People who do not fit are dropped and do not count.
Does Wisemation write the cold emails and follow-ups?
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Yes. For each lead it writes the cold email, follow-ups and LinkedIn message from its research on that person. It learns your style from emails you have sent. It writes in English, French, German, Spanish, Italian, Portuguese, Dutch, Polish, Swedish, Norwegian, Danish or Finnish.
How do cold email follow-ups work in Wisemation?
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After you approve, it sends the first email and each follow-up from your own Gmail or Outlook, on weekdays in your time zone, 20 a day per inbox by default. A reply stops the follow-ups. An out-of-office does not. An opt-out in any language ends all contact.
Is Wisemation a LinkedIn automation tool?
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Yes, for outreach. It sends the connection request and a follow-up message from your own LinkedIn account. It skips people you are already connected to, waits a few minutes between actions, and pauses for a day if LinkedIn sets a limit.
Is Wisemation a GTM tool?
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For outbound, yes. Wisemation runs the outbound side of go-to-market (GTM): who to sell to, checked emails, research, the cold email, follow-ups, LinkedIn and the replies. It does not run ads, SEO or a full CRM.
Is Wisemation a CRM?
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It has a simple one for the people who reply: a stage, a next step, a private note, a board and a morning reminder email. It is not a full CRM. Leads export to HubSpot, Excel, Google Sheets or CSV.
How is Wisemation different from Apollo or Clay?
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Apollo is mostly a contact database with sending tools. Clay is a workflow builder for enriching data. Both give you tools to do the work. Wisemation does the work: from one sentence it finds the people, checks the emails, researches each lead, writes the emails and sends them. It has no phone numbers and no inbox warm-up.
How much does Wisemation cost?
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Free gives you 10 leads a month, researched and written, with no card. Paid plans are Starter at $39 for 100 leads a month, Growth at $149 for 500 and Scale at $399 for 2,000. Every paid plan has every feature, and your whole team is included.
Do I pay for leads with no email?
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No. A lead counts only when the person fits your sentence and a mail server confirmed their email. If either is missing, it does not count against your plan.
Do I need to set up waterfall enrichment?
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No. Waterfall enrichment means asking several data sources, one after another, until one returns an email. Wisemation does this for you. It keeps an email only when a mail server confirms it. You never choose a data vendor or pay per lookup.
Is Wisemation GDPR compliant?
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Wisemation Oy is a Finnish company and works under GDPR. A data processing agreement is part of the terms. When a provider is outside the EU, the EU-US Data Privacy Framework or Standard Contractual Clauses cover the transfer.
