Tell us who you sell to. Wisemation finds them, writes the outreach, and follows up on email and LinkedIn.
No credit card · No onboarding call · Cancel anytime
Filters give you a list, not an answer. Nothing in it says who actually fits, or whose address will even accept mail. About 12 minutes a lead to find that out by hand.
Subject line. First sentence. Email now, or the invite first. You start from nothing every time, and anything that reads like a template gets deleted.
It reads their site and their LinkedIn, then writes the email, the follow-ups and the LinkedIn invite from what it found.
Take them as they stand, or edit any line. Nothing sends until you approve it.
Get 10 leads free →A full day of work, done in minutes. Real people, verified emails, a reason each one fits, and the outreach written for you.
Every line above is something that ships today. No accuracy score, no hours-saved figure, because we do not have one worth printing.
No filters. No dropdowns. No Boolean strings. Describe your ideal buyer like you’d explain it to a colleague. We read what you mean, not just keywords. That’s how we find buyers other tools miss.
Every lead arrives with a verified email and a clear read on why they match. Write the email and LinkedIn in one click, or skip the ones that don’t fit. You only pay for the fits.




The email and LinkedIn are written from your offer and your voice. Send from your own inbox, where follow-ups run automatically and stop the moment someone replies. Or push to Instantly, or export a CSV. Nothing goes out until you say so.
Wisemation reads your one-sentence brief and scores every lead against it. The number is its judgment. The reasons under it are the evidence, each one traceable to a source. Strong fits count against your plan. Anything you disagree with goes back with one click.
Announced on the company site three weeks ago. Source cited.
Registry filing matches the brief: owner-led, 5 to 30 people.
Wisemation reads the live web, official company registries, professional networks, hiring signals, and the company’s own site, then resolves everything into one verified record per person. When sources disagree, it checks again before you ever see the lead.
That’s why the emails don’t bounce, and why “why they match” holds up when you read it.
Emma LindqvistOwner · Lindqvist Redovisning92The full email, personalized and verified, sent as you.
Sent from your own LinkedIn account.
A new angle, not a bump. Auto-stops if they replied.
Only sends once they have accepted the request.
Reply lands in your inbox. The sequence stops automatically.
Full email sequences with automated follow-ups from your own inbox, and LinkedIn outreach from your own account: connect, message, follow up. Reply anywhere, and the sequence stops. You never send a manual step.
Yes, in plain words, the way you would explain it to a colleague. Traditional tools make you search with filters: job title, industry code, headcount band. If your buyer does not fit a dropdown, you never see them.
Wisemation reads the meaning of what you wrote instead. Describe fintech founders scaling their sales team and it finds them even when the title on the profile says CEO and the company is filed under financial services. The same holds for the awkward descriptions filters cannot express at all, like agencies that just hired their second account manager, or manufacturers who still quote by email.
You can write a sentence, a paragraph, or paste a page from your own site. When the brief is ambiguous, the AI copilot that runs your searches and writes with you will ask a question or two before anything is searched or spent, so you are not paying to discover that the description meant something else.
One number: qualified leads. Free gives you 10, Starter is €39 a month for 100, Growth €149 for 500, and Scale €399 for 2,000.
Plans differ only by volume, so every paid plan includes every feature: the research, the written sequence, LinkedIn, and the AI copilot you work with inside your workspace. The whole team is included as well, because you pay per workspace, not per seat. That is the difference between €39 and several hundred a month once five people need access.
A lead only counts when it matches the brief you wrote and its address has passed live verification. Leads that do not fit are dropped before you see them and cost nothing, which is why it is Pay-on-Fit and not a credit. Upgrade, downgrade or cancel whenever you want.
It is how the paid plans bill: you only pay for leads that match the brief you wrote. A lead that does not match is dropped before you ever see it and never counts against your month.
For the ones that do reach you, marking one Not a fit with a quick reason puts the credit straight back in your quota, so a miss costs you nothing and the reason tunes the next batch. That is a different billing model from credits, where a bad row stays your problem once it is exported.
Fair use applies, because the credit-back is for genuine mismatches and not for re-running a search to farm extra leads: each campaign allows five refunded skips, or 30% of the leads it delivered, whichever is higher. Past that you can still remove a lead and we still record the reason, but the credit stays spent.
Pay-on-Fit comes with every paid plan. The 10 free leads cost nothing to begin with, so there is no credit to give back.
A live search, run for your description each time. There is no static index sitting behind this that gets resold to everyone. When you describe a buyer, Wisemation looks across the web for companies matching that description now, then opens each one's current website to check whether the description actually holds.
That is what reaches the niche, local and European companies a US-built database never indexed, and it is why results move as the market does rather than on someone else's refresh cycle.
The tradeoff is honest: a database returns fifty thousand rows instantly and this does not. It returns the ones that fit, with the reason attached, which is a smaller number you can actually send to. Run the same description again next month and you get what is true then, rather than a cached copy of what was true the day someone last refreshed the index.
Those are databases with filters, and they are good ones. You search a static index by title, industry and headcount, then export what matched.
Wisemation is not an index. You describe the buyer in plain language, it searches the live web for that description, checks each company on its current website, finds the right person, and verifies the address over SMTP before the lead counts.
Then it writes the whole sequence: the first email, the follow-ups, and the LinkedIn request and message, each built from that company's research rather than a mail merge. It sends from your own inbox and stops the follow-ups as soon as someone replies.
A database hands you rows to work through. This hands you conversations that already started.
Clay is a genuinely powerful workflow builder, and if you have someone who enjoys building the waterfall it will do things Wisemation will not. The cost is that somebody has to design the enrichment chain, wire the API keys, write the prompts, watch the credits, and repair it when a provider changes its output. That person is usually your most expensive one.
Wisemation is the opposite trade: you write a sentence describing the buyer, and the same chain runs without you assembling it, including verification, research, fit scoring and the written sequence. There is nothing to configure and no per-step credit arithmetic to keep in your head.
Both tools verify and both enrich, so the real question is not capability. It is whether you want a system you can shape, or one nobody has to keep running. Choose Clay if the flexibility is the point. Choose this if the result is.
Today you send from your own inbox, Gmail or Outlook, with follow-ups running automatically and stopping the moment someone replies. LinkedIn outreach runs under your own account on paid plans, and skips the connection request when you are already connected.
If you would rather not send from here, you can push to Instantly, sync to HubSpot, post notifications into Slack, or export to CSV, Excel and Google Sheets, which covers most of the rest. You can also share a read-only link to a list instead of exporting it. Salesforce is coming and is not shipped, so do not plan around it.
There is no CRM inside Wisemation by design: it fills the one you already have rather than asking you to move.
Yes. The first 10 qualified leads are free and no card is required to start.
They are not samples or redacted previews: they are real companies matched against the description you wrote, each with a verified email address, the research behind it, and a written reason it fits what you sell. The sequence is written for them too, so you can judge the copy and not only the contact data.
Ten is enough to answer the two questions that matter before you pay: whether your market can be sourced well, and whether the writing sounds like you. Nothing renews on its own and there is no call to book. When you want more than 10 a month you pick a plan, and that is when Pay-on-Fit starts: from then on you only pay for the leads that match.
Pay-on-Fit, on every paid plan: mark a lead “Not a fit” and it costs nothing.* Only strong fits count against your plan.
*On paid plans, a skipped lead goes back to your quota when you add a quick reason it missed. The reason tunes your next batch. Fair use applies. The 10 free leads cost nothing.
We find them, write the full outreach, and follow up. You approve every lead, and skips cost nothing.
No credit card · No onboarding call · No contracts