For wholesalers and B2B distributors

How do wholesalers and distributors find new customers?

Describe the businesses that would stock or use your products, by trade, size and region. Wisemation finds companies that match, checks each one on its live website, finds the owner or buyer with a verified email, and writes to them in their language. You approve, it sends from your inbox, every week, for less than one trade show. You only pay for the accounts that fit, and your first 10 are free.

Find your first 10 accounts, free →
Sound familiar
  • The sales team knows every account by name. All 80 of them. The same 80 they knew three years ago.
  • The stand at the regional show cost €12,000. It brought back a lanyard full of cards and two reorders from firms you already sold to.
  • A ten-year account went quiet in March. In May you found out they now buy the same range direct, online, at your price minus your margin.
  • Reps spend the week servicing the top 20 accounts. Prospecting is the thing everyone agrees to do next quarter.
How it works

The same four steps, every time

Every use case below runs through the same four steps. You only ever do the first and the last.

1
You describe the account you want.

The kind of business that would stock or use your products: the trade, the size, the region. In words, not a dropdown.

2
Wisemation finds and judges.

It searches the open web and official business registries, reads each company's real website, and keeps the ones that actually fit, each with the reason quoted.

3
It finds the person and writes.

The owner or the person who does the buying, a verified email, and an email in their language, formal where formal is expected.

4
You approve, it sends.

From your inbox, follow-ups included, while your reps are out on their routes. Replies come to you.

And if a business we called a fit turns out not to be one, you flag it and get the credit back. You only pay for right.

Use cases

Open new accounts without waiting for the next show

The stand at the regional show cost €12,000, and the new business it brought was a handful of cards you are still chasing.

The show still happens; this fills the rest of the year. You type the account you want more of: "independent hardware shops in Bavaria that stock a garden range and buy from a regional supplier." Wisemation finds them, checks each site, finds the buyer, and writes.

A year of it costs less than one stand.

Give your reps accounts to open, not just accounts to service

Reps spend the week keeping the top 20 accounts happy. Prospecting is real work on top of a full route, so it never happens.

Let the finding and the first email run in the background. Reps walk in to businesses that already replied, instead of cold-calling from a stale list between deliveries.

The pipeline fills without pulling anyone off their route.

Win back the accounts that drifted to buying direct

A steady account goes quiet, and weeks later you learn they now buy the same range direct or online. The relationship was the moat, and nobody was watching it erode.

Describe the ones worth defending and the ones like them: "catering butchers and delis in the region that used to buy weekly and have slowed down." Wisemation finds the lookalikes and reopens the conversation, one business at a time.

Reach the buyers your reps will never cold-walk

Your reps cover a territory they can drive in a day. The account two regions over, or the trade you have never sold into, stays invisible because nobody has time to knock on that door.

Wisemation reads the open web and official business registries, so owner-run shops and small firms with nothing but a website show up next to the obvious names, without adding a single mile to anyone's route.

Describe the account you want and see your first 10 matches, free

What it handles

Most of the work happens without you

Every story above leans on the same machinery. Here is what it handles, so you do not.

01

Matching that reads websites, not filters

Every candidate company is judged on its live website: what it actually says it does, today. You get the reason it fits, quoted, before a single email exists. Weak fits get dropped, and if a miss slips through, it is credited back.

02

Contacts verified before anything sends

The right person at the company, with an email address verified first. Bounced lists burn domains; verified ones start conversations.

03

Emails written for one company at a time

Each email is written from what that specific company does. In the buyer language if you want it, matched to how business is actually written in their country, formal where formal is expected.

04

Real details or nothing

Nothing in an email is invented. When there is no real detail worth mentioning, it skips the line instead of faking one.

05

Buyers that are not in the databases

It reads the open web and official business registries, so owner-run firms, local trades, and niche companies show up alongside the obvious ones. Your market is bigger than any contact database version of it.

06

Sending that protects your name

From your own inbox, in your name, at volumes a careful human would send. Follow-ups included, and anyone who replies is automatically left alone.

You describe the account and reply to the interested ones. Everything in between is handled.

FAQ

Questions and answers

How do wholesalers find new customers without trade shows?

You describe the kind of business that would stock or use your products, and Wisemation finds matching companies on the open web and in official business registries, checks each on its real website, and writes to the owner or buyer in their language. It runs every week instead of three times a year, and a year of it costs less than one stand.

How do distributors get their reps to open new accounts?

The finding and the first email run in the background, so reps stop cold-calling between deliveries. They walk in to businesses that already replied, while the servicing of existing accounts carries on as normal. Prospecting stops competing with the route.

Can it find small independent businesses, not just big chains?

Yes, that is where it is strongest. It reads the open web and official business registries rather than a fixed contact database, so owner-run shops, trades and small firms with nothing but a website show up alongside the obvious names. You only pay for the ones that fit.

Is this just a list of contacts I could buy elsewhere?

No. Lists are the easy 10 percent. Wisemation runs the whole chain: finding, judging fit on live websites, locating the right person, verifying the email, writing per company, sending from your inbox, and following up. The output is not a spreadsheet, it is conversations.

Does it send without my approval?

No. Nothing sends until you approve it. The emails go from your own inbox, in your name, at volumes a careful human would send, with follow-ups included. Replies come straight to you.

What does it cost to try?

Your first 10 matched buyers are free, with the reasons included. You see real companies for your real description before paying anything.

Your version of this page is one sentence long

Describe the business that would stock or use your products, in plain words, and see the first 10 matches, each with the reason it fits, free.

Find my first 10 accounts →