Simple: you pay per qualified lead.

One number: qualified leads. Free gives you 10, Starter is €39 a month for 100, Growth €149 for 500, and Scale €399 for 2,000.

Plans differ only by volume, so every paid plan includes every feature: the research, the written sequence, LinkedIn, and the AI copilot you work with inside your workspace. The whole team is included as well, because you pay per workspace, not per seat. That is the difference between €39 and several hundred a month once five people need access.

A lead only counts when it matches the brief you wrote and its address has passed live verification. Leads that do not fit are dropped before you see them and cost nothing, which is why it is Pay-on-Fit and not a credit. Upgrade, downgrade or cancel whenever you want.

It is how the paid plans bill: you only pay for leads that match the brief you wrote. A lead that does not match is dropped before you ever see it and never counts against your month.

For the ones that do reach you, marking one Not a fit with a quick reason puts the credit straight back in your quota, so a miss costs you nothing and the reason tunes the next batch. That is a different billing model from credits, where a bad row stays your problem once it is exported.

Fair use applies, because the credit-back is for genuine mismatches and not for re-running a search to farm extra leads: each campaign allows five refunded skips, or 30% of the leads it delivered, whichever is higher. Past that you can still remove a lead and we still record the reason, but the credit stays spent.

Pay-on-Fit comes with every paid plan. The 10 free leads cost nothing to begin with, so there is no credit to give back.

Yes. You can add 50 qualified leads for €29 from inside your workspace, without changing plan. It is a one-time charge rather than an upgrade, so your monthly price stays where it is.

Top-up leads never expire: anything you do not use this month rolls forward instead of resetting, which matters when your outbound is seasonal or tied to specific campaigns. The same Pay-on-Fit rule applies, so a top-up lead that does not match your brief is not counted against it.

If you find yourself topping up every month, the next plan up is cheaper, and Wisemation will tell you so rather than let you keep buying blocks. There is no minimum commitment on either route and no call to arrange it. The leads themselves are identical to plan leads: same live verification, same research, same written sequence.

Today it is a full brief on the person you choose to research: what they have publicly said, what they have done, what they are known for, and what is changing for them right now. Every point is cited to its source, so you can check a claim rather than trust it, and the brief ends with talking points you can use directly.

This sits on top of the research every lead already gets, which is company signals, a LinkedIn summary, and a written reason the lead fits what you sell. The dossier is the deeper version you run on the handful of people worth the extra attention.

Company intelligence, meaning funding, tech stack and hiring signals, is coming and is not in it yet.

Those are databases with filters, and they are good ones. You search a static index by title, industry and headcount, then export what matched.

Wisemation is not an index. You describe the buyer in plain language, it searches the live web for that description, checks each company on its current website, finds the right person, and verifies the address over SMTP before the lead counts.

Then it writes the whole sequence: the first email, the follow-ups, and the LinkedIn request and message, each built from that company's research rather than a mail merge. It sends from your own inbox and stops the follow-ups as soon as someone replies.

A database hands you rows to work through. This hands you conversations that already started.

Clay is a genuinely powerful workflow builder, and if you have someone who enjoys building the waterfall it will do things Wisemation will not. The cost is that somebody has to design the enrichment chain, wire the API keys, write the prompts, watch the credits, and repair it when a provider changes its output. That person is usually your most expensive one.

Wisemation is the opposite trade: you write a sentence describing the buyer, and the same chain runs without you assembling it, including verification, research, fit scoring and the written sequence. There is nothing to configure and no per-step credit arithmetic to keep in your head.

Both tools verify and both enrich, so the real question is not capability. It is whether you want a system you can shape, or one nobody has to keep running. Choose Clay if the flexibility is the point. Choose this if the result is.

Today you send from your own inbox, Gmail or Outlook, with follow-ups running automatically and stopping the moment someone replies. LinkedIn outreach runs under your own account on paid plans, and skips the connection request when you are already connected.

If you would rather not send from here, you can push to Instantly, sync to HubSpot, post notifications into Slack, or export to CSV, Excel and Google Sheets, which covers most of the rest. You can also share a read-only link to a list instead of exporting it. Salesforce is coming and is not shipped, so do not plan around it.

There is no CRM inside Wisemation by design: it fills the one you already have rather than asking you to move.

Yes. The first 10 qualified leads are free and no card is required to start.

They are not samples or redacted previews: they are real companies matched against the description you wrote, each with a verified email address, the research behind it, and a written reason it fits what you sell. The sequence is written for them too, so you can judge the copy and not only the contact data.

Ten is enough to answer the two questions that matter before you pay: whether your market can be sourced well, and whether the writing sounds like you. Nothing renews on its own and there is no call to book. When you want more than 10 a month you pick a plan, and that is when Pay-on-Fit starts: from then on you only pay for the leads that match.