Give your own practice the process you sell
You design smooth first weeks for other companies, but your own new business has no system, it waits on referrals and the odd inbound. The irony is expensive.
Instead you describe the client you want: "companies of 100 to 500 people hiring in double digits every month, with onboarding that is still an ad-hoc checklist." Wisemation finds them, checks each site, finds the People lead, and writes about their situation.
The next project was already forming while you delivered the last.
The onboarding expert finally onboards their own pipeline.
Reach companies mid-hiring-spree, when the first week is chaos
The best client is a company hiring so fast that new joiners are lost in week one and productivity lags for a month. The pain is visible in their own headcount, they just have not looked for help.
You describe exactly that: "scaling companies adding twenty or more people a month, with no structured first-week programme." Each company is judged on its live site and hiring signals, so you reach the ones drowning in new starters now, not the ones with a mature People team.
You arrive while the first week is still a mess.
Write the email that is not "we improve onboarding"
Every L&D pitch lists frameworks and outcomes, so People leads skim past them. The difference is a real observation about their hiring and where new joiners are falling through, not a menu of services.
Each email is written from what that specific company is actually doing: the hiring pace, the growth, the open roles. When there is no real detail worth mentioning, it skips the line instead of inventing one.
The People lead reads an email about their hiring, not a framework.
Clone your best scaling client
You have one client that brings you back every time they enter a new growth phase and hire another wave. You found it once.
Point Wisemation at it and describe why it works: "venture-backed scale-ups that hire in waves and have a People lead who owns L&D budget." It finds the lookalikes, each checked and delivered with the reason it matches.
The one scaling client becomes a repeatable shape.
Describe the company you want and see your first 10 matches, free →