How do influencer marketing agencies get new clients?

Fill the retainer that just churned

A brand decides to run creators in-house, and a monthly retainer disappears with them, usually right after you proved the channel works. The replacement hunt starts today, from a blank doc.

Instead you type the brand you want more of: "DTC beauty brands doing influencer gifting with no paid creator strategy and 50k to 500k Instagram followers." Wisemation finds them, checks each site, finds the founder or head of growth with a verified email, and writes an email about their actual creator gap.

The pipeline was already building while that client was still tagging your creators.

Losing a retainer becomes a bad month, not a crisis.

Find brands already working with creators, just not on purpose

The best client is one already doing ad-hoc gifting who has never turned it into a paid, measured program. You are not selling them on creators, only on doing it properly. The hard part is finding forty of them at once.

You describe exactly that: "DTC supplement brands getting tagged in unpaid creator posts with no whitelisting or paid partnerships running." Each brand is judged on its live site and socials, so you reach the ones already convinced creators matter, not the ones who need the case for it.

Warm intent, found on purpose.

Write the email that is not "authentic partnerships"

Every influencer pitch opens with the same buzzwords, so founders delete them the same way. The difference is a real observation about their creator work, not a promised conversion rate.

Each email is written from what that specific brand is actually doing: the creators tagging them, the gifting with no usage rights, the one paid post that clearly worked. When there is no real detail worth mentioning, it skips the line instead of inventing a fake ROAS.

The founder reads an email about their creators, not a template.

Clone your best-performing account

You have one account where the creator program actually prints: right product, patient founder, budget to reinvest. In years of pitching you found exactly one like it.

Point Wisemation at it and describe why it works: "skincare brands with a hero product, a founder who reinvests in creators, and a €10k+ monthly budget, in France and Benelux." It finds the lookalikes, each checked and delivered with the reason it matches.

The one good account becomes a repeatable shape.