← For marketing and creative agenciesFor Google Ads and PPC agencies

How do Google Ads agencies get new clients?

Describe the companies you want to run search for, and Wisemation finds them, checks each one on its live site, finds the founder or marketing lead with a verified email, and writes an email about their actual funnel. You approve, it sends from your inbox, and you only pay for the companies that fit. Your first 10 are free.

Find your first 10 companies, free →
Sound familiar
  • The client stares at one number on the call: cost per lead. It ticked up €40 last month for reasons outside the account, and now you are defending a whole quarter of good work.
  • You can open a stranger Google Ads account in your head after ten seconds on their landing page. You just cannot find forty of those companies on purpose.
  • Every search agency sends the same "we will lower your cost per lead" email. The marketing lead has archived nine of them this week.
  • A client dips below their lead target for two weeks and starts shopping around. New business is the job, and it only gets done the month a retainer walks.
How it works

The same four steps, every time

Every use case below runs through the same four steps. You only ever do the first and the last.

1
You describe the company you want to run search for.

The category, the monthly spend, the state of their landing pages. In your own words, not a filter.

2
Wisemation finds and judges.

It searches the open web, reads each company's live site, and keeps the ones that match, each with the reason quoted from their own site.

3
It finds the person and writes.

The founder or marketing lead, a verified email, and an email about that specific company's funnel. In their language, if you want.

4
You approve, it sends.

From your agency inbox, follow-ups included. Replies from interested companies come to you.

And if a company we called a fit turns out not to be one, you flag it and get the credit back. You only pay for right.

Use cases

Fill the retainer that just churned

A client leaves over a cost-per-lead number, and a chunk of the month leaves with them. The replacement hunt starts today, from a blank doc.

Instead you type the company you want more of: "B2B software companies running their own Google Ads with a cost per lead above €200 and no dedicated PPC hire." Wisemation finds them, checks each site, finds the founder or marketing lead with a verified email, and writes an email about their actual funnel.

The pipeline was already building while that client was still happy.

Losing a retainer becomes a bad month, not a crisis.

Find companies already spending, not ones you have to convince

The best client already believes in paid search and just needs it run better. The hard part is finding forty of them at once.

You describe exactly that: "home services companies spending €10k+ a month on Google Ads with no landing pages, just their homepage." Each company is judged on its live site, so you reach the ones burning budget on a bad funnel, not the ones who still need convincing that search works.

Wasted spend, found on purpose.

Write the email that is not "we will lower your cost per lead"

Every PPC pitch opens with a promised percentage, so marketing leads archive them the same way. The difference is a real observation about their account, not a number you cannot back up yet.

Each email is written from what that specific company is actually doing: the offer, the landing page, where the click goes after the ad. When there is no real detail worth mentioning, it skips the line instead of inventing a fake stat.

The marketing lead reads an email about their funnel, not a template.

Clone your best-performing account

You have one account that prints: healthy margins, a patient founder, a landing page that converts. In three years you found exactly one like it.

Point Wisemation at it and describe why it works: "legal and accounting firms spending €5k+ a month on search, with high-value cases and a founder who owns the numbers, in the DACH region." It finds the lookalikes, each checked and delivered with the reason it matches.

The one good account becomes a repeatable shape.

Describe the company you want and see your first 10 matches, free →

Find your specialism

More specific than that?

Pick the version of your business that matches exactly. Each one has its own page, its own examples, and the same machine behind it.

What it handles

Most of the work happens without you

Every story above leans on the same machinery. Here is what it handles, so you do not.

01

Matching that reads websites, not filters

Every candidate company is judged on its live website: what it actually says it does, today. You get the reason it fits, quoted, before a single email exists. Weak fits get dropped, and if a miss slips through, it is credited back.

02

Contacts verified before anything sends

The right person at the company, with an email address verified first. Bounced lists burn domains; verified ones start conversations.

03

Emails written for one company at a time

Each email is written from what that specific company does. In the buyer language if you want it, matched to how business is actually written in their country, formal where formal is expected.

04

Real details or nothing

Nothing in an email is invented. When there is no real detail worth mentioning, it skips the line instead of faking one.

05

Buyers that are not in the databases

It reads the open web and official business registries, so owner-run firms, local trades, and niche companies show up alongside the obvious ones. Your market is bigger than any contact database version of it.

06

Sending that protects your name

From your own inbox, in your name, at volumes a careful human would send. Follow-ups included, and anyone who replies is automatically left alone.

You describe the company and reply to the interested ones. Everything in between is handled.

Find your first 10 companies, free →
FAQ

Questions and answers

How do Google Ads agencies get clients without referrals?

You describe the kind of company you want to run search for, and Wisemation finds ones already spending on Google Ads, writes to the founder or marketing lead about their actual funnel, and sends from your inbox. Referrals stay welcome; they are just no longer the only way retainers get replaced.

Where do PPC agencies find companies already spending on Google Ads?

Wisemation reads the open web and each company's live site, so you can target by category, monthly spend, and how weak their landing pages are, in plain words, then it verifies the decision maker email before anything sends. You reach companies with real budget and a fixable funnel, not a stale list.

How do you find businesses with a high cost per lead to pitch?

Describe the account you want, for example a spend band, a category, and whether they run ads straight to their homepage, and Wisemation finds matching companies, checks each on its site, and writes a per-company email. Your first 10 companies are free, so you see the fit before you pay.

Is this just a list of contacts I could buy elsewhere?

No. Lists are the easy 10 percent. Wisemation runs the whole chain: finding, judging fit on live websites, locating the right person, verifying the email, writing per company, sending from your inbox, and following up. The output is not a spreadsheet, it is conversations.

Does it send without my approval?

No. Nothing sends until you approve it. The emails go from your own inbox, in your name, at volumes a careful human would send, with follow-ups included. Replies come straight to you.

What does it cost to try?

Your first 10 matched buyers are free, with the reasons included. You see real companies for your real description before paying anything.

Other agency types

Run a different kind of agency? Here is how the same machine works for other businesses.

Your version of this page is one sentence long

Describe the company you want to run search for, in plain words, and see the first 10 matches, each with the reason it fits, free.

Find my first 10 companies →