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How do PR agencies get new clients?

Describe the kind of company you want to represent, and Wisemation finds them, checks each one on its live site, finds the founder or CEO with a verified email, and writes an email about their actual comms gap. You approve, it sends from your inbox, and you only pay for the companies that fit. Your first 10 are free.

Find your first 10 companies, free →
Sound familiar
  • The scaleup you spent a year placing in the right outlets hired a full-time comms lead and thanked you on the way out. Proving your worth is exactly what ended the retainer.
  • You read a funding announcement, see a startup with a fresh round and not a single press mention since, and know exactly what a launch push would do. You just cannot find forty of them the week they raise.
  • Every PR pitch promises "coverage in top-tier press" and "a seat at the table." The founder has been burned by that sentence at least once.
  • New business happens the month a client leaves, because chasing journalists for everyone else never left time to chase your own pipeline.
How it works

The same four steps, every time

Every use case below runs through the same four steps. You only ever do the first and the last.

1
You describe the company you want to represent.

The stage, the sector, whether they have comms in-house yet. In your own words, not a filter.

2
Wisemation finds and judges.

It searches the open web, reads each company's live site and press page, and keeps the ones that match, each with the reason quoted from their own pages.

3
It finds the person and writes.

The founder or CEO, a verified email, and an email about that specific company comms gap. In their language, if you want.

4
You approve, it sends.

From your agency inbox, follow-ups included. Replies from interested companies come to you.

And if a company we called a fit turns out not to be one, you flag it and get the credit back. You only pay for right.

Use cases

Reach founders the week they raise

A fresh round is the one moment a founder both has budget and needs a story told. Miss the window by a month and someone else has the retainer.

Instead you type the company you want more of: "startups that raised a Series A in the last 90 days with no in-house communications lead and no recent press." Wisemation finds them, checks each site, finds the founder or CEO with a verified email, and writes an email about their actual comms gap.

The pipeline builds from funding news, on purpose, instead of whoever happens to reply.

You reach the founder while the round is still warm.

Find companies with no comms function, not companies with one already

The best client is one who just raised, has a story worth telling, and no one internal to tell it. You are not selling them on PR, only on being the team they have not hired yet. The hard part is finding forty of them at once.

You describe exactly that: "funded B2B software scaleups, 20 to 80 people, with no head of comms and a thin press page." Each company is judged on its live site and team page, so you reach the ones with a gap you can fill, not the ones with an in-house team who need nothing.

Warm intent, found on purpose.

Write the email that is not "top-tier coverage"

Every PR pitch promises the same press hits, so founders delete them the same way. The difference is a real observation about their story, not a promised headline.

Each email is written from what that specific company actually has: the round they just closed, the milestone nobody wrote up, the angle their own site buries. When there is no real detail worth mentioning, it skips the line instead of inventing a fake outlet name.

The founder reads an email about their story, not a template.

Clone your best-performing account

You have one account that is a joy to represent: a real story, a founder who shows up for interviews, budget to run a proper program. In years of pitching you found exactly one like it.

Point Wisemation at it and describe why it works: "climate-tech startups with a technical founder, a fresh Series A, and a genuinely newsworthy product, in the Nordics and DACH." It finds the lookalikes, each checked and delivered with the reason it matches.

The one good account becomes a repeatable shape.

Describe the company you want and see your first 10 matches, free →

Find your specialism

More specific than that?

Pick the version of your business that matches exactly. Each one has its own page, its own examples, and the same machine behind it.

What it handles

Most of the work happens without you

Every story above leans on the same machinery. Here is what it handles, so you do not.

01

Matching that reads websites, not filters

Every candidate company is judged on its live website: what it actually says it does, today. You get the reason it fits, quoted, before a single email exists. Weak fits get dropped, and if a miss slips through, it is credited back.

02

Contacts verified before anything sends

The right person at the company, with an email address verified first. Bounced lists burn domains; verified ones start conversations.

03

Emails written for one company at a time

Each email is written from what that specific company does. In the buyer language if you want it, matched to how business is actually written in their country, formal where formal is expected.

04

Real details or nothing

Nothing in an email is invented. When there is no real detail worth mentioning, it skips the line instead of faking one.

05

Buyers that are not in the databases

It reads the open web and official business registries, so owner-run firms, local trades, and niche companies show up alongside the obvious ones. Your market is bigger than any contact database version of it.

06

Sending that protects your name

From your own inbox, in your name, at volumes a careful human would send. Follow-ups included, and anyone who replies is automatically left alone.

You describe the company and reply to the interested ones. Everything in between is handled.

Find your first 10 companies, free →
FAQ

Questions and answers

How do PR agencies get clients without referrals?

You describe the kind of company you want to represent, and Wisemation finds recently funded startups with no in-house comms, writes to the founder or CEO about their actual gap, and sends from your inbox. Referrals stay welcome; they are just no longer the only way retainers get replaced.

Where do PR agencies find recently funded startups to pitch?

Wisemation reads the open web and each company's live site and press page, so you can target by stage, sector, and whether they have comms in-house in plain words, then it verifies the founder or CEO email before anything sends. You reach companies at the funding moment, not a stale list.

How do you find startups that just raised and have no comms lead?

Describe the signal you look for, for example a startup with a recent round, no head of comms, and no press mentions, and Wisemation finds matching companies, checks each on its site, and writes a per-company email about the gap. Your first 10 companies are free, so you see the fit before you pay.

Is this just a list of contacts I could buy elsewhere?

No. Lists are the easy 10 percent. Wisemation runs the whole chain: finding, judging fit on live websites, locating the right person, verifying the email, writing per company, sending from your inbox, and following up. The output is not a spreadsheet, it is conversations.

Does it send without my approval?

No. Nothing sends until you approve it. The emails go from your own inbox, in your name, at volumes a careful human would send, with follow-ups included. Replies come straight to you.

What does it cost to try?

Your first 10 matched buyers are free, with the reasons included. You see real companies for your real description before paying anything.

Other agency types

Run a different kind of agency? Here is how the same machine works for other businesses.

Your version of this page is one sentence long

Describe the company you want to represent, in plain words, and see the first 10 matches, each with the reason it fits, free.

Find my first 10 companies →