For wholesalers and B2B distributorsFor food and beverage distributors

How do food and beverage distributors find new restaurant customers?

Describe the venues you want to supply, by cuisine, size and region, and Wisemation finds them, checks each on its live site, finds the owner or chef with a verified email, and writes an email about their menu. You approve, it sends from your inbox, and you only pay for the venues that fit. Your first 10 are free.

Find your first 10 venues, free →
Sound familiar
  • A 40-cover bistro on your delivery street has bought from someone else for six years. Your van drives past it twice a week.
  • One café closes, and a standing weekly order closes with it. The replacement search starts from a napkin.
  • The rep knows every kitchen on the route by first name. New kitchens open two streets over and nobody hears about it.
  • The regional food show cost €9,000. Your best new lead from it already buys from your biggest rival.
How it works

The same four steps, every time

Every use case below runs through the same four steps. You only ever do the first and the last.

1
You describe the venue you want to supply.

The cuisine, the size, the region. Independent kitchens, cafés, hotel restaurants. In your own words, not a filter.

2
Wisemation finds and judges.

It searches the open web and official business registries, reads each venue's real site and menu, and keeps the ones that fit, each with the reason quoted.

3
It finds the person and writes.

The owner or head chef, a verified email, and an email about their actual menu. In their language, if you want.

4
You approve, it sends.

From your inbox, follow-ups included, while your van is on the route. Replies come to you.

And if a venue we called a fit turns out not to be one, you flag it and get the credit back. You only pay for right.

Use cases

Fill the round left by a closed account

One café shuts and a standing weekly order goes with it. The van has capacity on that round and no one to sell to.

You type the venue you want more of: "independent brunch cafés in the city that change their menu seasonally and buy from a wholesaler." Wisemation finds them, checks each site, finds the owner, and writes about their menu.

The gap in the round fills before the next invoice run.

Sell into the kitchens on a route you already drive

There are venues on your delivery street buying from someone else, and your van passes them twice a week.

Describe exactly those: "trattorias and pizzerias within 10km of the depot that source fresh produce weekly." Each is judged on its real site, so you reach the kitchens already buying, not the ones you would have to talk into it.

New accounts on roads your driver already covers.

Land the venues that opened while the rep was busy

New kitchens open two streets over and the rep, deep in the top accounts, never hears about them until a competitor is already delivering.

Wisemation reads the open web and official business registries, so a place that opened last month with nothing but a website and an Instagram shows up before your rival walks in.

Move a new range without a stand at the food show

The regional food show cost €9,000, and the leads it brought mostly buy from your biggest rival already.

Instead, describe who the new range is for: "natural wine bars and small-plates restaurants that list low-intervention producers." The pitch reaches the exact venues the range was built for, one at a time.

Describe the venue you want and see your first 10 matches, free

What it handles

Most of the work happens without you

Every story above leans on the same machinery. Here is what it handles, so you do not.

01

Matching that reads websites, not filters

Every candidate company is judged on its live website: what it actually says it does, today. You get the reason it fits, quoted, before a single email exists. Weak fits get dropped, and if a miss slips through, it is credited back.

02

Contacts verified before anything sends

The right person at the company, with an email address verified first. Bounced lists burn domains; verified ones start conversations.

03

Emails written for one company at a time

Each email is written from what that specific company does. In the buyer language if you want it, matched to how business is actually written in their country, formal where formal is expected.

04

Real details or nothing

Nothing in an email is invented. When there is no real detail worth mentioning, it skips the line instead of faking one.

05

Buyers that are not in the databases

It reads the open web and official business registries, so owner-run firms, local trades, and niche companies show up alongside the obvious ones. Your market is bigger than any contact database version of it.

06

Sending that protects your name

From your own inbox, in your name, at volumes a careful human would send. Follow-ups included, and anyone who replies is automatically left alone.

You describe the venue and reply to the interested ones. Everything in between is handled.

FAQ

Questions and answers

How do food distributors find new restaurants to supply?

You describe the venues you want, by cuisine, size and region, and Wisemation finds matching restaurants and cafés on the open web and in official business registries, reads each menu and site, and writes to the owner or chef in their language. It runs every week, not just at the food show, and you only pay for the ones that fit.

Can it find independent cafés and restaurants, not just chains?

Yes, that is where it is strongest. It reads the open web and official business registries rather than a fixed database, so an owner-run café that opened last month with nothing but a website shows up alongside the established names. Your first 10 venues are free.

How do beverage wholesalers get new HORECA accounts?

Describe the outlets your drinks range suits, for example wine bars, gastropubs or hotel restaurants in a region, and Wisemation finds them, checks each on its live site, verifies the buyer email, and writes a per-venue email before anything sends. No stand at a trade show required.

Is this just a list of contacts I could buy elsewhere?

No. Lists are the easy 10 percent. Wisemation runs the whole chain: finding, judging fit on live websites, locating the right person, verifying the email, writing per company, sending from your inbox, and following up. The output is not a spreadsheet, it is conversations.

Does it send without my approval?

No. Nothing sends until you approve it. The emails go from your own inbox, in your name, at volumes a careful human would send, with follow-ups included. Replies come straight to you.

What does it cost to try?

Your first 10 matched buyers are free, with the reasons included. You see real companies for your real description before paying anything.

Your version of this page is one sentence long

Describe the venue you want to supply, in plain words, and see the first 10 matches, each with the reason it fits, free.

Find my first 10 venues →