For wholesalers and B2B distributorsFor electrical wholesalers

How do electrical wholesalers find new trade customers?

Describe the contractors you want buying at your counter, by trade, size and region, and Wisemation finds them, checks each on its live site, finds the owner with a verified email, and writes to them in their language. You approve, it sends from your inbox, and you only pay for the accounts that fit. Your first 10 are free.

Find your first 10 contractors, free →
Sound familiar
  • The regulars come to the counter every morning. The same 50 firms who came last year, and the year before.
  • A contractor with six vans has bought cable and containment from the branch down the road for a decade. You have never had his number.
  • The trade counter is busy all day. Nobody behind it has an hour to find the next account.
  • A steady account started ordering online for standard consumer units. You saw it in the numbers, not from a call.
How it works

The same four steps, every time

Every use case below runs through the same four steps. You only ever do the first and the last.

1
You describe the contractor you want.

The kind of firm that buys materials for regular jobs: the trade, the fleet size, the region. In words, not a filter.

2
Wisemation finds and judges.

It searches the open web and official business registries, reads each firm's real site, and keeps the ones doing the work you supply, each with the reason quoted.

3
It finds the person and writes.

The owner or the person who buys the materials, a verified email, and an email about their actual jobs. In their language, if you want.

4
You approve, it sends.

From your inbox, follow-ups included, while the trade counter runs. Replies come to you.

And if a contractor we called a fit turns out not to be one, you flag it and get the credit back. You only pay for right.

Use cases

Find the contractors with steady, repeat jobs

The best trade account is a firm with a full order book that buys the same materials week after week. The hard part is finding forty of them at once.

You type exactly that: "electrical contractors with 3 to 15 electricians doing domestic and commercial rewires in the county." Wisemation finds them, checks each site, finds the owner, and writes.

Repeat trade accounts, found on purpose.

Win the firms buying at the branch down the road

There are contractors in your catchment buying cable and containment from a rival counter, and you have never had a way to reach them first.

Describe them: "commercial electrical firms within 20km fitting out offices and retail units." Each is judged on its real site, so you reach active firms with real order volume, not a stale list.

Trade accounts pulled from a rival counter.

Reach the solar and EV firms before the trade shifts

New firms doing solar, battery and EV charger installs are opening fast, and they buy a different range you would love to own from the start.

Describe the wave: "renewables installers doing domestic solar and EV chargepoints, set up in the last two years." Wisemation reads the open web and official business registries, so the firm registered last quarter shows up before a rival signs it.

Defend accounts drifting to online for standard stock

A steady account starts buying standard consumer units and accessories online, and you see it in a shrinking order rather than a conversation.

Describe the accounts worth keeping and the ones like them, and Wisemation reopens the conversation about counter service, stock and trade price, one firm at a time.

Describe the contractor you want and see your first 10 matches, free

What it handles

Most of the work happens without you

Every story above leans on the same machinery. Here is what it handles, so you do not.

01

Matching that reads websites, not filters

Every candidate company is judged on its live website: what it actually says it does, today. You get the reason it fits, quoted, before a single email exists. Weak fits get dropped, and if a miss slips through, it is credited back.

02

Contacts verified before anything sends

The right person at the company, with an email address verified first. Bounced lists burn domains; verified ones start conversations.

03

Emails written for one company at a time

Each email is written from what that specific company does. In the buyer language if you want it, matched to how business is actually written in their country, formal where formal is expected.

04

Real details or nothing

Nothing in an email is invented. When there is no real detail worth mentioning, it skips the line instead of faking one.

05

Buyers that are not in the databases

It reads the open web and official business registries, so owner-run firms, local trades, and niche companies show up alongside the obvious ones. Your market is bigger than any contact database version of it.

06

Sending that protects your name

From your own inbox, in your name, at volumes a careful human would send. Follow-ups included, and anyone who replies is automatically left alone.

You describe the contractor and reply to the interested ones. Everything in between is handled.

FAQ

Questions and answers

How do electrical wholesalers get new trade accounts?

You describe the contractors you want buying at your counter, by trade, fleet size and region, and Wisemation finds them on the open web and in official business registries, checks each on its real site, and writes to the owner in their language. It runs every week, and you only pay for the accounts that fit.

Can it find newly registered contractors, like solar and EV installers?

Yes. It reads the open web and official business registries rather than a fixed database, so a firm registered last quarter with nothing but a website shows up alongside the established names. That is how you reach a new trade before a rival counter signs it.

How does a wholesaler win contractors from a rival branch?

Describe the active firms in your catchment and the work they do, and Wisemation finds matching contractors, checks each on its site, verifies the owner email, and writes a per-firm email from your inbox. Nothing sends until you approve it, and your first 10 contractors are free.

Is this just a list of contacts I could buy elsewhere?

No. Lists are the easy 10 percent. Wisemation runs the whole chain: finding, judging fit on live websites, locating the right person, verifying the email, writing per company, sending from your inbox, and following up. The output is not a spreadsheet, it is conversations.

Does it send without my approval?

No. Nothing sends until you approve it. The emails go from your own inbox, in your name, at volumes a careful human would send, with follow-ups included. Replies come straight to you.

What does it cost to try?

Your first 10 matched buyers are free, with the reasons included. You see real companies for your real description before paying anything.

Your version of this page is one sentence long

Describe the contractor you want at your counter, in plain words, and see the first 10 matches, each with the reason it fits, free.

Find my first 10 contractors →