For wholesalers and B2B distributorsFor HORECA and catering suppliers

How do HORECA suppliers find new hotel and restaurant customers?

Describe the venues you want to supply, by type, size and region, and Wisemation finds them, checks each on its live site, finds the owner or manager with a verified email, and writes to them in their language. You approve, it sends from your inbox, and you only pay for the venues that fit. Your first 10 are free.

Find your first 10 venues, free →
Sound familiar
  • The catering show cost €14,000 for the stand. The best lead from it already buys tableware from your biggest rival.
  • A 90-room hotel refits its restaurant and buys the crockery and glassware from someone else. You have never had the manager email.
  • A new bistro opens two streets over, kitting out a whole kitchen. A rival supplier delivered the first order before your rep heard the name.
  • A steady account moved its glassware and cutlery to an online catering shop on price. You saw it in the order drop.
How it works

The same four steps, every time

Every use case below runs through the same four steps. You only ever do the first and the last.

1
You describe the venue you want to supply.

The kind of hotel, restaurant or café that buys your supplies: the type, the size, the region. In words, not a filter.

2
Wisemation finds and judges.

It searches the open web and official business registries, reads each venue's real site, and keeps the ones that fit, each with the reason quoted.

3
It finds the person and writes.

The owner or general manager, a verified email, and an email about their actual venue. In their language, if you want.

4
You approve, it sends.

From your inbox, follow-ups included, while your team handles the counter. Replies come to you.

And if a venue we called a fit turns out not to be one, you flag it and get the credit back. You only pay for right.

Use cases

Move a range without a stand at the catering show

The catering show cost €14,000 for the stand, and the best lead from it already buys from your biggest rival.

Instead, describe who the range is for: "independent fine-dining restaurants that refresh their tableware and glassware regularly." Wisemation finds them, checks each site, finds the owner, and writes.

A year of it costs less than one stand.

Catch the venues fitting out a new kitchen

A hotel refits its restaurant or a bistro opens from scratch, and that is the one moment a whole kitchen and front-of-house order is up for grabs.

Describe that moment: "hotels renovating their restaurant and new restaurants opening in the region this year." Each is judged on its real site, so you reach venues at the point their buying need is largest.

Land the new openings before a rival delivers

A new bistro opens two streets over kitting out a whole kitchen, and a rival delivers the first order before your rep hears the name.

Wisemation reads the open web and official business registries, so a venue registered last quarter with nothing but a website and a social page shows up before someone else signs it.

Defend accounts drifting to online for standard stock

A steady account moves its glassware and cutlery to an online catering shop on a headline price, and you see it in a shrinking order.

Describe the accounts worth keeping and the ones like them, and Wisemation reopens the conversation about range, replacement and reliability, one venue at a time.

Describe the venue you want and see your first 10 matches, free

What it handles

Most of the work happens without you

Every story above leans on the same machinery. Here is what it handles, so you do not.

01

Matching that reads websites, not filters

Every candidate company is judged on its live website: what it actually says it does, today. You get the reason it fits, quoted, before a single email exists. Weak fits get dropped, and if a miss slips through, it is credited back.

02

Contacts verified before anything sends

The right person at the company, with an email address verified first. Bounced lists burn domains; verified ones start conversations.

03

Emails written for one company at a time

Each email is written from what that specific company does. In the buyer language if you want it, matched to how business is actually written in their country, formal where formal is expected.

04

Real details or nothing

Nothing in an email is invented. When there is no real detail worth mentioning, it skips the line instead of faking one.

05

Buyers that are not in the databases

It reads the open web and official business registries, so owner-run firms, local trades, and niche companies show up alongside the obvious ones. Your market is bigger than any contact database version of it.

06

Sending that protects your name

From your own inbox, in your name, at volumes a careful human would send. Follow-ups included, and anyone who replies is automatically left alone.

You describe the venue and reply to the interested ones. Everything in between is handled.

FAQ

Questions and answers

How do catering suppliers find new hotel and restaurant customers?

You describe the venues you want, by type, size and region, and Wisemation finds matching hotels, restaurants and cafés on the open web and in official business registries, checks each on its real site, and writes to the owner or manager in their language. It runs every week, not just at the catering show, and you only pay for the venues that fit.

Can it find venues that are refitting or newly opening?

Yes. It reads the open web and official business registries rather than a fixed database, so a venue that registered last quarter or is renovating shows up alongside the established names. That is how you reach a whole-kitchen order before a rival delivers.

How does a HORECA supplier win accounts back from online shops?

Describe the recurring accounts worth defending and the ones like them, and Wisemation finds matching venues, checks each on its site, verifies the manager email, and reopens the conversation from your inbox. Nothing sends until you approve it, and your first 10 venues are free.

Is this just a list of contacts I could buy elsewhere?

No. Lists are the easy 10 percent. Wisemation runs the whole chain: finding, judging fit on live websites, locating the right person, verifying the email, writing per company, sending from your inbox, and following up. The output is not a spreadsheet, it is conversations.

Does it send without my approval?

No. Nothing sends until you approve it. The emails go from your own inbox, in your name, at volumes a careful human would send, with follow-ups included. Replies come straight to you.

What does it cost to try?

Your first 10 matched buyers are free, with the reasons included. You see real companies for your real description before paying anything.

Your version of this page is one sentence long

Describe the venue you want to supply, in plain words, and see the first 10 matches, each with the reason it fits, free.

Find my first 10 venues →